Today is Samsung’s big day and the company has been advertising “Be Ready 4 The Next Galaxy” in Time Square as they prepare to announce the Galaxy S IV tonight.

LG has decided to make their presence known. Above Samsung’s ad space LG placed an ad that simply states “LG Optimus G is here 4 you now!”

That’s great marketing by LG, but Samsung faithful will be unfazed as the event unfolds tonight.

[Source]