Spotify, which has been one of my goto sources for music, is planning on moving their computer based offerings to mobile devices. Spotify has offered mobile access but for a monthly fee. The Wall Street Journal is reporting they will be offer a mobile version, ad supported, at no cost, much like the computer based version.
If this all pans out Spotify mobile users will be able to enjoy unlimited radio style listening based off their likes, much like Pandora and some access to songs on demand. Licensing the songs on demand is what took almost a year to achieve. Rights holders and Spotify had to come up with a formula to pay for the music but still make a profit. Which can be tricky in this industry.
Currently Spotify has 6 million paying subscribers and 20 million active users, with a library topping 20 million songs. We will know more next week when Spotify holds their official event in New York.
This is a smart move for Spotify with the introduction of so many competitors such as iTunes Radio and Google’s Play Music, they need a competitive edge to pull in listeners.
If you want to check out Spotify’s offerings follow the appropriate link below. We will follow-up after the press announcement next week.