AT&T is no stranger to overcharging for mobile service. We know they have been hurt by T-Mobile’s un-carrier initiative and excellent prices.
Beginning Sunday, December 8th, AT&T is rolling out a new pricing matrix for new and current users. Depending on your situation with AT&T, you could actually save a substantial amount of money with a quick plan change.
Lets start with who benefits the most. If you are out of contract with AT&T or bring your own device you will immediately save $15 a month per line. Most people don’t realize when you buy a phone for $199, you are actually paying full price over the length of the contract. AT&T is charging you an extra $15 a month to pay off that device. Until now they just kept collecting that $15 a month. For example if you purchased an iPhone 4 three years ago and are still using that device you have actually paid $739 for a $649 device. Another example, if you purchased your own device. For this example we will say a Galaxy S2 was purchased on Craigslist for $300 and then you activated it on AT&T. Over the last two years that phone would have actually cost you $660 because AT&T was collecting a subsidy you never used. This is why I have always told people to take an upgrade when they can because they are paying a subsidy on a device even though they didn’t get a new one.
Now to the good news. Times are changing and AT&T will now discount your plan for being out of contract or bringing your own device. If you are a current Mobile Share subscriber either go online or call starting Sunday, December 8th and ask about the new plan.
Current, in contract Mobile Share customers can possibly save some money but you will need to jump online to check out the new plans. This is because of per device access fees and the amount of data you share. AT&T currently provides device access fee discounts based on amount of data purchased. Those discounts appear to have been eliminated in the new program. We will know more early Sunday when the plans go live.
AT&T will NOT be automatically saving their customers money. You must ask for the new plan.
Here is a link to the new plan.