According to NPD Group, Samsung and Apple represent 55% of smartphone sales in the 2nd quarter of 2012. Between this time last year and now the two companies have ha a sales increase totaling 43%, as unit sales for other smartphone manufactures fell 16%.
“By concentrating on their best, flagship devices, while at the same time supplementing their volumes with lower priced alternatives, both Apple and Samsung are extending their lead over the other smartphone makers,” said Baker. “To be a share leader means participating in all segments of the market, in order to take advantage of pre-paid and other growth opportunities, while also providing the hero devices that drive customers to your brand.”
Apple was at top with 31%, followed by Samsung at 24%, HTC 15%, Motorola 12% and LG at 6%.