
According to a tweet from BlackBerryDev the next platform will be renamed to BlackBerry 10 instead of BBX. The tweet stated “Asia Keynote: BlackBerry 10 is the official name of the next generation platform that will power future BlackBerry smartphones!”
The reason for the BlackBerry 10 name is RIM lost a legal battle to BASIS International for the name BBX. The company has been using the BBX name for their software products and currently holds a trademark on BBX.
This is really not that big of a blow to RIM other than a black eye for not checking into BBX more before declaring it theirs. The name change came from a temporary restraining order obtained by BASIS to prevent RIM from using the name BBX at their developers conference after RIM refused to stop using the registered trademark.
Let’s hope BlackBerry 10 lives up to all the naming hype.









